ABSTRACT
Critical to the success of any digital strategy and governance initiative is an effective communications plan. The communications plan should be based on a well-defined influencing strategy. That may sound menacing, but behaviors may need to be changed and care should therefore be taken to ensure that participants will be motivated and can see the benefits of the new approaches, as well as understand the consequences of accepting responsibility. If this is not positively communicated, then digital governance will not be perceived as part of the corporate mission with C-level support. Management will resist it as a barrier to getting the job done, a deviation from current priorities, or another fad.
