ABSTRACT
This chapter highlights the case of "Cindy" as she makes the transition from graduate student to private practice owner and practitioner. This case highlights Cindy's first year of practice development and includes a 3-5-year plan to further business growth. The chapter outlines the steps she took to set up her business and prepare herself for applied practice. She registered her business name and purchased the domain name. Next on Cindy's to-do list is writing a business plan. One of the biggest unknowns for Cindy was how to operate her practice. As Cindy worked through her business plan, she created what she hoped to be a solid marketing plan. A final and important marketing consideration was her ability to captain her own social media presence. Cinda read and studied business practices both in and out of sport psychology and was clear on what she needed to do.
