ABSTRACT
The global music industry is a 50 billion-dollar business despite constant shifts in the way music is enjoyed by fans. According to Music 360-2015 report, Nielsen's fourth annual study of US music listeners, 91" of the national population listens to music, spending more than 24 hours each week tuning into their favorite songs. The rise of artists' own websites, along with their use of social media like blogs, Twitter and Facebook, have gotten music fans even closer to their favorite stars, says Steve Garton, global head of media research for Synovate. The advent of MTV in 1981 ushered in a whole new way for musical artists to connect with their fan base, and TV still remains a key medium for consumers to watch music videos. But the computer and mobile phone are becoming strong contenders. The highest-quality new music and music videos are delivered by DMDS Music.
