ABSTRACT
Inbound marketing is an affordable strategy that utilizes all the new technology platforms-social media, digital content, online PR-as a strategic way to market the brand. An effective marketing campaign, in regards to outbound marketing, would be a regional marketing campaign, versus implementing a national outbound marketing campaign, which can get pricy. Establishing an online presence and implementing an effective reputation-management strategy would be the priority in maintaining the overall success of the company name, product or service. With the rapid increase of new Internet trends comes blogging. Newsgroups are online discussion groups or message boards stored on servers all over the world. People can subscribe to these newsgroups through Internet service provider using a news reader program. Investing in a website designer would be money well spent. One-way link is a term used among webmasters for link building methods. It is a hyperlink that points to a website without any reciprocal link; thus the link goes one-way in direction.
