ABSTRACT
Even though this chapter explores various models of evaluation and assessment, performance management is not a tool for measuring performance, it is not an annual appraisal system, and it is not about self-evaluation or mentoring. The chapter looks at a number of issues that relate to performance management in some way. It combines a range of factors relating to marketing; evaluation and assessment; time management; under-performance; control and mentoring, all of which are essential to the management role. The chapter is concerned with performance management, both in relation to management tasks, and in relation to assessing staff performance also. Marketing can help the service to open up a new market potential while helping to raise awareness about benefits of the service and can positively influence potential customers to take up a place. A good marketing strategy should coordinate goals across the business, consolidate internal and external communication and present a strong consistent image of your business.
