ABSTRACT
Social media campaign goals directly relate to the organizations vision and, more specifically, to the social media strategic design goals. Each organization needs to create the content distribution guide percentages based on the brands objectives and social media purpose. Social media voice is composed of understanding the brands persona and the intentional language needed to effectively communicate in each post. The National Labor Relations Act has several areas that apply directly to the types of policies an organization can have for social media use. While the approach to dealing with a social media crisis will be addressed later, it is important to note that every social media team needs to have a crisis plan on file. A message map will guide the communications on social platforms. In order to understand a proper application of ethical approaches to social media, one must first understand what is meant by the concept of ethics.
