ABSTRACT
Touch implies an active engagement with someone or something. It is in this respect that we encourage public servants to act dynamically and engage with the public, while, in turn, encouraging the public to play an active role in the public sphere. By reaching out to the public, the administration implies that citizens ought not to be taken for granted and whose trust in the public administration must be acquired and constantly maintained. Active engagement with the public and the sharing of public decision-making processes and protocols will enhance the citizens’ loyalty towards the administration and, in due course, also their trust.
