ABSTRACT
The present chapter draws on the synergies between Gadamer’s notion of Bildung and sensory-based metaphors. The chapter provides a brief overview of metaphors and their hermeneutic relationship with understanding/ Bildung and explores the implications for ethics management in the public service. The chapter places emphasis on the role of sensory experience as a source for metaphors engaged in a hermeneutical process of generating new understanding. We use the concept of felt-sense to denote the domain for sensory experience. By addressing the differences between sensation and perception, we discern the reflexive dimensions of sensual perception. We therefore need to describe the nature of sensual perception-what its component “parts” are and how it operates as a form of judgment, moral reasoning, and behavior, if we are to discover sensory-based practices for ethics management. More precisely, we investigate how sensual perception meets social, cultural, and moral order, thus compelling reflexive forms of sense-making by which people manage moral deliberation. Finally, we briefly expound on the application of sensory-based strategies in education and marketing.
