ABSTRACT
In the post-World War II period, a number of solutions to the problem of endangered masculinity were proposed. Men's magazines featured articles about particularly 'manly' occupations such as whaler and big game hunter. Magazines for home owners encouraged male property owners to engage in a variety of home improvement projects. Good employees needed to be friendly and cooperative. They had to be able to work together in groups and to be attentive to the thoughts and feelings of others. They needed to be able to restrain their emotions and demonstrate loyalty to their colleagues and their employers. Several educational films targeted at boys strove to assist both pre-adolescent and adolescent males in developing these traits. The greatest fear of post-war parents, possibly even greater than the fear of teenage pregnancy, was that their sons and daughters would reject their appropriate gender roles and their preordained destinies.
