ABSTRACT
The notion of 'virtue ethics' was originally championed by Aristotle and is concerned very much with ongoing social evolution and what is possible when one purposely seek to evolve as human beings. The ethical dimension of emotional intelligence is that it is about being 'other'-centred rather than self-centred: it focuses on relationships; the way you treat others. The emphasis is on individual character and, in particular, on personal strengths and weakness as a human being. The organisational character shaped and reflected by organisational culture is also under public scrutiny. New generations are challenging the old assumption of different rules and standards for commercial transactions. The winds of change are challenging the supremacy traditionally given to the 'ethic of rights' and 'property rights', in promoting instead 'an ethic of care'. They are actively searching for greater alignment of corporate values with personal values focusing on the character of business and the people in it.
