ABSTRACT
This chapter looks at the ideological 'texts' of health news to the actors and their practices, foregrounding authors' ethnographic research to introduce people involved in the process of biomediatization. It conveys a more immediate sense of how biomediatization's actors spend their days and what keeps them up at night. The chapter begins with one of Charles's interviews. The interview turned into a basic course in biomediatization. At the same time that public health officials and spokespersons in local, state, national, and international public health agencies hold a wide range of views of health media and engage in a variety of biomediatization practices, it would be hard to find individuals who are more focused on health news. If biomediatization efforts were guided primarily by epidemiological evidence, San Diego County health officials might have focused more on the leading causes of deaths in the county that year.
