ABSTRACT
The Conclusion provides an overview of the expectations of media jobs in the context of twenty-first century institutional, economic, and social conditions. It shows how media began taking less specialized forms in the mid-twentieth century; and it describes the scope and influence of the traditional press relative to social media. Using materials from the Conclusion, students should have an understanding of how contemporary professionals practice in a world quite different from their predecessors. They should identify how social media has both adopted and rejected certain conventions developed well before the introduction of the Internet, and they should familiarize themselves with the expectations held by employers for new hires to perform multiple tasks in a media that no longer rewards specialization only. Key words, names, and phrases associated with the Conclusion include convergence and its effect on content; the Internet, the World Wide Web, digital media and social media; citizen journalism and user-created content; and multi-tasking.
