ABSTRACT

Amidst speculation and uncertain global economic environment, the Indian IT BPO industry once again exhibited buoyancy and maturity with a spectacular rebound in FY 2011. Based on pent-up demand from the corporate sector and return of discretionary spending, there was a surge in customer IT spending across markets, both traditional and emerging. The BPO segment has been growing at a CAGR of 31.4" since FY 2003. India has retained its position as the leading global sourcing destination with a 55" share in 2010 (up from 51" in 2009) and been able to increase its market share despite competition from emerging destinations. Indian companies have now over 400 delivery centres spread across 52 countries. Though United States remained the dominant market, higher growth was seen in European/Asian markets. The IT BPO industry has become one of the significant growth catalysts for Indian economy. It has helped India transform from a rural and agricultural-based economy to a knowledge-based economy.