ABSTRACT
This chapter discusses the case study—racing cars—is overtly confronting in greenwashing terms. It focuses on the two most prominent varieties: Formula 1, which is dominant globally, but has been rather marginal in the United States; and the National Association for Stock Car Auto Racing (NASCAR), which is the reverse. Formula 1 gives sponsors a potent mixture of technology and popularity. The people who govern and own Formula 1 are separate from its race teams. The expense of hosting a Formula 1 Grand Prix is vast. Emergent capitalist economies, for example, are often keen to host Formula 1, based on the glitzy modernity of the new that clings to the shiny chassis. Unlike Formula 1, NASCAR cannot lay credible claim to a slew of innovations derived from design competition that reduces fuel usage and can be passed on to regular drivers: the vehicles are identical, and there is no costly research and development.
