ABSTRACT
Contemporary citizenship is difficult, if not impossible, to describe without reference to its seeming antinomy of consumption. In keeping with neoliberalism's crass class project, economic citizenship has changed dramatically from social welfare to corporate welfare. Green citizenship must develop an ethical orientation to human relationships with non-human nature, drawing on anthropocentric or ecocentric ethics, or a midpoint between them. Greenpeace needs to study fan interests and offer resources to points of resistance, following the example of the Carbon Trust's carbon-bootprint research and promulgating such information through its clickocracy. There are several standard ways of regulating multinational corporations and the trans-territorial challenges they pose for citizen action: soft law, hard law, codes of conduct and voluntary self-regulation. Firms may recognise this, but as noted earlier, their priority is to avoid regulation at all costs, to dodge democratic auditing of their activities and hence charges levied on their profits.
