ABSTRACT
This chapter examines the reasons why individuals adapt their behavior to group-defining moral values even if this leads them to do things they might otherwise consider morally wrong. The key to understanding this is in acknowledging the importance of group inclusion and respect from other group members for our sense of who we are and where we belong. The chapter also clarifies why people tend to be less concerned about moral guidelines that are provided by those they consider irrelevant to their sense of self and social identity. Groups play an important role in how we think and feel about ourselves, and how we are treated by others. The chapter concludes by considering why group loyalty and the desire to demonstrate one's commitment to the group may prevent individuals from criticizing the moral behavior of other group members – even if doing so would benefit the group.
