ABSTRACT
Jeffrey K. Tulis concludes that as soon as presidential candidates win office, they must translate their campaign skills into governing the nation. Campaigning and governing are now like a seamless garment. Credited with being the first to govern by campaigning, President Clinton’s White House
schedule looked like a campaign schedule always running in high gear. President George W. Bush’s White House merely refined the art and science of campaigning while governing. Clinton and Bush bonded campaigning and governing by turning the White House into “campaign central,” preparing their schedules as though they were on the campaign trail. Since the nation’s founding, rhetoric properly staged has gradually evolved into the essence of both good campaigning and effective governing.
