ABSTRACT

ANTECEDENT CONDITIONS Not all campaign events are critical to the success or failure of a campaign, but critical events analysis, as outlined by Kraus and his associates (1976), assumes that campaign events can have an impact when certain social conditions are present. The most common characteristics that must be present are dissemination of information about the event, either concurrently with its occurrence, or extended over a period of time after it occurs, or both; and voter interest in the event, either at the time it occurred, after it occurred, or (more often) both.