ABSTRACT

PERSUASION IN BUSINESS AND PROFESSIONAL CONTEXTS in this chapter, you will explore persuasion that occurs in business and professional settings. t hese are settings in which persuasion is important in getting a job as well as succeeding in that job. in addition, the role of persuasion in developing leadership abilities is examined. Does this sound complicated? indeed, it can be overwhelming to think about getting a job after college. However, your study of persuasion is incomplete without considering business and professional contexts.