ABSTRACT
A Super Bowl commercial advertising Groupon, in February of 2011, was not only a big flop, it was blatantly offensive toTibetans and thosewho sympathize with the country’s fight for independence from China. This case study helps students identifywhatwentwrong in this interculturalmishap, andwhy.How can Groupon, the highly successful leader in consumer group purchasing, recover andmoveon?What can other companieswith their own subculture of quirkiness and fun learn from Groupon’s mistakes?
