ABSTRACT
International media companies, charitable organizations, and advocacy groups increasingly use images of girls as cultural and political symbols, while also exploiting celebrity girls as rallying points for their respective causes. The Walt Disney Company requires a certain level of civic engagement of its talent, presumably encouraging them to appear in public service announcements (PSAs) and to become spokespeople for charities and advocacy groups. This chapter analyzes the citizenship efforts of Raven-Symoné, Miley Cyrus, and Selena Gomez in relation to The Walt Disney Company and its move toward publicizing corporate responsibility. The chapter explores the discursive construction of media executives, young celebrities, and celebrity-brand activism in Variety magazine's Youth Impact Reports, published from 2007 to 2011. In their study of Disney's commitment to sustainable corporate citizenship, Michelle Micheletti and Deitlind Stolle find that the Disney Company balances "its role in environmental protection to its economic bottom line".
