ABSTRACT
Disney Channel's celebrated young stars garner a great amount of attention via the media sensationalism, scandal, and sexualization frequently associated with adolescent female celebrity, but their presence in public sphere also extends beyond these forms of exploitation. Analyzing trades and popular press coverage, interviews, corporate reports, and symposium notes related primarily to Selena Gomez and Raven-Symoné, this chapter delineates the potential implications of these girls' visibility as producers of contemporary US commercial media. It explores these materials for the ways in which Gomez and Symoné have spoken and have been spoken about as they have pursued film roles, undertaken roles as media producers, and entered into business. The chapter explores what it might mean to envision girls as moguls in context of expanded self-branding practices and capitalist, masculinist, colonialist corporate discourses and institutions. Forbes magazine's coverage of Gomez's work with Postcard on the Run did not frame her involvement in relation to many other endeavors that made her investments possible.
