ABSTRACT
The high-cost structures of the studios inhibit their ability to exploit smaller, underdeveloped markets. Part of that information is contained in filmmakers description of the market segment. Filmmaker needs to go a step further and get real facts and figures. For the most part, though, an independent film will attract moviegoers from a few identifiable segments of the audience. The scope of specialty films has widened tremendously. Typically, a specialty film may open on 1 to 15 screens and expand to more screens as revenues become available. A favorite of the business plans to write has been a supernatural, young adult, faith-based comedy. Any of these subgenres or combinations may go through different periods of audience favoritism. The Big Short opened on eight screens and was on 2,529 screens at its widest point of distribution. Independent filmmakers have the ability to tell unusual stories that appeal to a small group of moviegoers depending on the size of the budgets.
