ABSTRACT
Theorists and policy-makers, on the subject of modernization, have held high two hopes for broadcasting. One is that broadcasting should contribute to the process of integration, helping to forge a nation from regional, tribal and ethnic loyalties. The other is that broadcasting should contribute to socio-economic development, helping to motivate and to instruct in the problems that beset the peasant population of developing countries. To the extent that the mass media have been given a chance-that is, in those nations where radio and television networks have been extended to cover the countryside-there is a record of achievement, though very uneven, with respect to these two hopes.2 Apart from coverage, however, very few developing countries have harnessed the media seriously to their developmental goals.
