ABSTRACT
This chapter provides a starting point for where to look for successful pitches online. It offers an example pitch with commentary from the editor who received the pitch. The chapter presents the elements of a pitch in descending order of importance; this approach is similar to the inverted pyramid structure, which is commonly used for writing news. The author information is the least important part of the pitch, and it goes to the end. Different editors have different approaches to reading pitches, and of course their expectations differ very much, depending on their publications' editorial policies and their personal preferences. Good pitches are structured in three parts. Like news stories, good pitches provide the information in descending order of importance. Rewriting and editing pitches before submitting them is also key, because they should be concise and reasonably short. Many editors are inundated with pitches, and they sometimes take little time to evaluate them.
