ABSTRACT
Digital ethnography has, in principle, a double meaning. It refers to the ethnographic study of digital cultures, but can also refer to the development and application of digital methodologies to enhance ethnographic research. If the rst meaning has received signicant attention in anthropology (Pink et al. 2015), then the second has been less widely embraced. One of the reasons concerns the largely quantitative orientation of existing uses of digital methods for social and cultural research. Anthropology has privileged the qualitative study of social and cultural processes, an approach replicated in the burgeoning subdiscipline of digital anthropology. So while the impact of digital technologies and infrastructures on ethnographic practices of observation, data collection and writing has been well documented (Murthy 2008; Pink et al. 2015), the application and renement of computational methods to serve or complement ethnographic research have been less explored.
