ABSTRACT
This chapter examines why learning analytics processes should be carried out transparently and discusses issues around obtaining consent for the collection of personal data and the carrying out of interventions based on the analysis of that data. Being open and transparent with students, faculty and staff about what data is being collected and what is being done with it is important both from an ethical and a legal standpoint. Declining to participate in learning analytics could have a negative impact on academic success, so a student may not feel they have much choice in agreeing to be monitored. The concept of voluntary informed consent is commendable but not necessarily achievable by institutions that wish to make extensive use of learning analytics. Federal laws in Canada also require organisations to obtain the 'meaningful consent' of individuals before collecting and using their personal information. Requesting consent may be covered in existing institutional policies and computing regulations.
