ABSTRACT
This chapter outlines the European and American background of the romantic tradition before considering how and why that tradition took root in New Mexico about 1910, and how romantic regionalism has evolved here since. The development of the Spanish Pueblo style was based on the romantic aesthetic in the arts but also on its primary economic corollary - tourism - and on its political manifestation - romantic nationalism or, in the United States, what might be termed romantic regionalism. Pseudopueblos staffed by Indians were erected at every American world's fair from 1893 to 1915 and at key stops along the tourist's path through the Southwest. The Santa Fe Railroad, which had been a leader in the use of the California Mission style to promote tourism, built the best of the pseudopueblos, the Hopi House at the Grand Canyon, and also the Harvey House hotel El Ortiz at Lamy, New Mexico.
