ABSTRACT
This works as follows: ‘[a]s each layer of the model is specified, substeps within each process are delineated at greater and greater levels of detail, until sufficient detail is reached [ . . . ]’ (Kangarloo et al., 1999, 547). This article, as will be seen at the beginning of the model, has created a business process model of crowdfunding investment that will become increasingly more complex toward the end as opposed to the more simplistic beginning. This fits better with the chosen top-down approach as opposed to a bottom-up approach.
