ABSTRACT
This book is directed toward individuals and organizations that seek to become superior performers, and the route to that success involves strategy-specific decision making. For the individual, success results from their applying a strategic lens to make consistently correct decisions, to explain effectively those decisions to others, to guide colleagues along a similarly directed decision-making path, and to contribute to their firm's exceptional performance. For the organization, success is a result of the careful design and execution1 of their competitive strategy.
