ABSTRACT
The search for projects of potential value is the first step in information systems planning. It is also one of the most challenging. In this chapter, six cases, drawn from a range of studies over the past decade, are examined to illustrate success and failure in finding, creating, recognizing, and acting on potential value. Reflecting on each case, specific insights into the search for potential value are identified. Issues of organizational capital are shown to be critical, as is the need to “experiment” and take managed risks to gather information on value potential. The metaphor of real options is used to synthesize the various reflections and insights into the search for potential value in information systems planning.
