ABSTRACT
Enterprises in dynamic industries have realized that collaborating with supply-chain partners is even more critical in an e-business environment, and presents new challenges and opportunities. How should enterprises plan for successful orchestrated e-process supply-chain partnerships? This chapter provides guidelines that enable enterprises to orchestrate bridging and bonding without being inflexibly bound to specific supply-chain partners. The wise use of standard electronic business interfaces (SEBIs) enables partners to introduce enriched perspectives into their business environment (bridging) while strengthening their collaborative ties (bonding). The chapter draws from the experience of the formation of the RosettaNet consortium in the information technology industry to provide planning guidelines for process design, information exchange, and knowledge management for more successful supply-chain partnerships.
