ABSTRACT

Electronic cigarettes, better known as ‘e-cigarettes’, 1 are battery-powered devices that deliver varying levels of nicotine via an inhaled vapour. Launched internationally in 2006 2 by a Chinese electronics company, their extraordinary rise in popularity over the past decade has been accompanied by intense debate about their harms and benefits. Compounding the debates is the legislative confusion these products have engendered: should they be treated as medical devices (like nicotine replacement therapy) or recreational tobacco products (like cigarettes and smokeless tobacco) or something else entirely?