ABSTRACT
Introduction The business of business is to make a profit! The business of the entertainment business is to use creativity for profit. One of the biggest mistakes we can make is to try to be in the entertainment and music business without understanding how business works. Another key mistake is downplaying how important desire and passion are in making a career out of creativity. To make it even more fun, this industry has some unique barriers to entrance built around what you need to understand before trying to pitch a new song, recording, film, book, script, game, or even yourself, to secure a deal or employment. Let’s face it, if you’re trying to sell property you’ve created (e.g., a song, script, recording) or yourself as the talent, you’re in business, even if you don’t know it (see Figure 4.1)!
