chapter  6
Brand Aid Funding for Educating Public Humanitarians
Pages 15

As a conceptual reference point for international education in developing countries, we use the term “humanitarianism” as explained by Brockington (2014). is is not in the traditional distinction between “humanitarianism” (concerned primarily with dealing with the problems arising from emergencies, war, and disasters) and “development” (dealing with more mundane forms of poverty and the deeper structural causes of suering and inequality). Rather, we underscore that while development is something that you can do to yourself or your community, humanitarianism requires a needy, oen distant, other. Kapoor notes that the terms “charity,” “philanthropy,” and “humanitarianism” are oen used interchangeably, but that “charity” carries an explicitly Christian genealogy, while “philanthropy” is used for secular, and typically corporate interventions (Kapoor 2013: 4). Littler (2008) used the term “do-gooding” to describe a particular type of response to suering at a distance – one that “generates a lot of hype and [public relations] PR but is relatively insignicant in relation to international and governmental policy” (Littler 2008: 240). Humanitarianism has the explicit intent of helping someone else and thus is the foundation for many diverse forms of international development aid – public, private, and partnerships between the two.