ABSTRACT
In the late spring of 1949, Mary Margaret McBride celebrated the fifteenth anniversary of her radio show. If her tenth required Madison Square Garden, her fifteenth needed Yankee Stadium-she was that popular. In fact, she would be on the cover of the August 1951 Radio and Television Mirror, which did a tribute to her. She was fifty-one years old now, expressed no desire to take her show to television, and continued to personify the women’s show genre. Said Radio and Television Mirror in an extensive look at her career, “McBride admirers are all ages . . . the younger woman sees her as the warm mother-confidante, tolerant, understanding, and brimming with life; to her contemporaries, she is an extension of themselves, the woman who gets around and relates to them the things that chance [prevents them from] doing; to the older woman, she is the good daughter, the one who has gone far in the world but who has never forgotten . . . the training she received at home.”1
