ABSTRACT
The study of cultural practice supported by the Internet could benefit from a cognitive anthropological description of the cultural models in use. This chapter suggests that such a description could be achieved by the application of a generative theory, i.e. Lawson and McCauley’s theory of religious rituals. The subject of this study is two cultural practices supported by the 3D cyberspace system “Active Worlds.” The chapter briefly outlines the development of the system, the ritualized interaction structures, and the emergence of a central ritual: a wedding. Following this, Lawson and McCauley’s theory is presented, and a comparative analysis of virtual rituals in the two cultural practices is carried out. Finally, a cultural model of the virtual rituals is outlined and discussed.
