ABSTRACT
The new fifth edition of Managerial Economics is an ideal text for any course focusing on the practical application of micro-economic principles to management. It includes fresh up-to-date discussion questions from all over the world and is enhanced with detailed instructor supplements. The book is a popular, useful choice for managers learning economics.
An accompanying website, featuring a wealth of supplementary material, is available at https://sites.google.com/site/pngecon/
TABLE OF CONTENTS
chapter |17 pages
Introduction to Managerial Economics
part |118 pages
Competitive Markets
chapter |22 pages
Demand
chapter |22 pages
Elasticity
chapter |31 pages
Supply
chapter |22 pages
Market Equilibrium
chapter |19 pages
Economic Efficiency
part |139 pages
Market Power
chapter |28 pages
Costs
chapter |26 pages
Monopoly
chapter |25 pages
Pricing
chapter |31 pages
Strategic Thinking
chapter |27 pages
Oligopoly 1
part |123 pages
Imperfect Markets