ABSTRACT
This chapter extends the idea that current situations may determine one's attitudes by bringing relevant aspects to mind from which the attitude is constructed. It looks at some aspects of the construal process: information retrieval and information integration. The chapter discusses the respective evidence for each position at the end of the chapter. Accessibility of information also depends on how frequently it is accessed and how it is organised in memory. The chapter also describes the information was seen as inappropriate to use for the judgment when it had been categorized as exceptional rather than typical. Different models have suggested different processes for how people deal with inappropriate information and why it elicits contrast. To provide the reader with a parsimonious explanation for context-dependent evaluative judgments without giving up a file-drawer perspective let us consider context influence on evaluation against the backdrop of the MODE model.
