ABSTRACT
The Russian Federation has decided to launch an integrated events strategy that results in bidding for and hosting a variety of winter and summer sports events. Not many countries around the globe have endeavoured to develop such an events strategy. While tremendous financial resources are needed, there is the advantage of transferring knowledge between the events and also contributing to the development of both sports participation and elite sports in Russia. A key challenge nevertheless remains: the long-term utilization of the created infrastructure for tourism, events and sports training.
