ABSTRACT
Try an experiment. Pick up any newspaper, turn to any television channel, or listen to any radio station. In the news reports of any of these media, check off every reference to vision, visual, seeing, display, appeared, and other terms similar in meaning. This activity undertaken as an “experiment” will allow you to recognize the ubiquity of references in the media to the dependence of understanding and communicating on our metaphorical use of concepts surrounding vision.
