ABSTRACT
Grounded theory is a qualitative methodology based on the premise that theory is indispensable for gaining deep knowledge of social phenomena (Glaser & Strauss, 1967). It originated in sociology in the 1960s and has since become one of the most widely used qualitative methodologies, popular across academic disciplines, and used to pursue a range of research questions. With the popularity and growth of grounded theory it has been subjected to review, critique, modification, and some entertaining disputes played out in the academic literature. The literature is vast, vibrant, and reflects different philosophical and methodological perspectives.
