ABSTRACT
However, as a Nielsen report in 2012 underscored, the majority of the time “second screen viewing” appears to augment the TV viewing experience rather than steal away viewers.
Media companies are coming at the second screen from many different perspectives, and even those perspectives are evolving. Here is a look at some of their views:
John Kosner, ESPN’s Executive Vice Presi - dent for Digital and Print Media, says that they
It is impossible to discuss television production without briefly covering the second screen. A second screen refers to some type of computer device (computer, tablet, or smartphone) being used to access additional information about what is being seen on television. It is sometimes referred to as enhancing the viewing experience. As it continues to be integrated into standard television, new technologies are being created to engage the viewer in new and different ways.
