ABSTRACT
The church faces a number of unique challenges today. As stated in an earlier chapter, one of these is the challenge of a largely unevangelized America. Surveys conclude that as many as 60 percent of American adults do not regularly attend church, and an estimated 70 percent are not born-again or evangelical Christians. With an adult population of 200 million, that translates into an unevangelized market of about 140 million American adults. Other surveys put the unchurched figure at a lower percentage, but under all surveys the number remains extremely large.
