ABSTRACT
After completing this chapter, you should be able to:
Define sports products and differentiate between goods and services.
Explain how sports products and services are categorized.
Define branding and discuss the guidelines for choosing an effective brand name.
Discuss the branding process in detail.
Examine the advantages and disadvantages of licensing from the perspective of the licensee and licensor.
Identify the dimensions of service quality and goods quality.
Define product design and explain how product design is related to product quality.
