ABSTRACT
As the field of Behavior Analysis has grown in size and developed in content and sophistication, new areas of psychological phenomena have been addressed. The study of social behavior is one such area that shows signs of becoming an important future direction in the field. To date, behavior analysts have generated a relatively small but promising body of basic and applied social research. The analyses of social behavior put forth by Keller and Schoenfeld (1950) and Skinner (1953) provided the theoretical framework for much of the later empirical and conceptual analyses of such social phenomena as imitation (Baer, Peterson, & Sherman, 1967; Whitehurst, 1978), sharing (Barton & Ascione, 1979; Hake, Vukelich, & Olvera, 1975), altruism (Weiner, 1977), cooperation (Hake & Olvera, 1978; Marwell & Schmitt, 1975), trust (Matthews & Shimoff, 1979; Schmid & Hake, 1983), competition (Hake, Olvera, & Bell, 1975; Lindsley, 1966), prosocial interactions (Detrich & Stokes, 1984; Strain, Shores, & Timm, 1977), and social stimulus control (Hake, Donaldson, & Hyten, 1983; Millard, 1979).
