ABSTRACT

As seen in chapter 13, the principal question in the cognitive dissonance literature concerns the conditions that promote attitude change. Therefore, the dependent variable is almost always some attitude measurement. The measurement of attitudes is a frequent dependent variable in many areas of social psychology. Special tests are constructed on these occasions. Learning how to construct tests, of whatever sort, is useful information. In this chapter the most frequently used measurement techniques are described, along with detailed instructions on their use. The focus here is on assessing attitudes, but the same methods and concerns are appropriate for the construction of most psychological tests.