ABSTRACT

There is often a thin line between a questionnaire and an interview. If a questionnaire is administered by asking subjects the question, then has it actually crossed the line to become an interview? Such questions are often the very essence of methodological debate. However, our purpose with this text is the practice of research, so while there is a distinction between questionnaires (the bulk of which will be self-administered) and interviews (which usually require two people, the interviewer and the respondent), there may be occasions when the methods of one are combined with the methods of the other. Sensible researchers, though, will know how to manage the combination. We have already seen, in Chapter 8, the principles and procedures for conducting a questionnaire survey. In this section we shall deal with individual and group interviews.