ABSTRACT
In an episode of the television show Mad Men, Don Draper, the creative director of the advertising agency Sterling Cooper, engages in a pitch on the advertising potential of tobacco:
This is the greatest advertising opportunity since the invention of cereal … How do you make your cigarettes? … Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.1
