ABSTRACT
This chapter provides illustrations of how powerful forces motivate aisatsu behavior at the micro level and focuses on examples from 'etiquette guides'. As a social practice, aisatsu is a key ritual that aids in the exchange of value, whether of a social or economic nature. By virtue of its gestural, linguistic, and normative aspects, its execution positions the performer securely in the social order. Aisatsu establishes, initiates, and activates social networks, whether of kinship, friends, work colleagues, neighbors, acquaintances, strangers, shop clerks, etc. It is utilized to strengthen relationships, reconnect with others, and apologize. Using very honorific and polite Japanese can be intended as an insult since one's flowery remarks quickly acquire a sarcastic tone. The performance of sociolinguistic practices indicates one's moral worth and their proper execution effectively builds and strengthens social bonds as well as an individual's commitment to these bonds.
